Vivid Lumor
SERVICES
SOCIAL
YEAR
2026
INFO
Founder content and vignette-style social pieces built around the Vivid Lumor man, made to complement the broader campaign.
PROBLEM
Vivid Lumor needed to prepare pre-launch assests. The founder's taste is the reason the brand exists, and his audience needed to feel that before they'd trust a name they'd never seen.
SOLUTION
So we treated the founder content as art direction, not as a talking head. Same visual language as the campaign work, same restraint, his message carried through what the frame held rather than delivered straight down the barrel. The social content and the founder content came from one direction
