COVA AI
SERVICES
ART DIRECTION
CONTENT
YEAR
2025
INFO
Feature launch campaign, founder content and app demo pieces showing COVA AI in use, cut to feel native to the Linkedin feed as well as in app.
PROBLEM
Cova had built an AI agent that actually changed how brokers work, and the default way to announce that would have been a product demo nobody finishes watching.
SOLUTION
We built the launch around a running joke brokers already say out loud: "I'll get my agent on it." Mockumentary treatment, founder educational demo's, then cut down into LinkedIn and YouTube Shorts with captions written to hold the same tone.
