Girl Therapy
SERVICES
VIDEO PRODUCTION
CREATIVE + ART DIRECTION
EDITING
YEAR
2026
INFO
A personal project.
PROBLEM
Personal brand content has a shelf life of about eleven seconds and no memory. Individual posts can look good and still leave an audience with nothing to come back for.
SOLUTION
Girl Therapy is a neo noir style series built like a case file. Fixed opening and closing lines, a case number and title per episode. It has episodic beats and feel with humour weaved in, which make the series recognisable before the audio even loads.Built as a proving ground for how we treat format as creative direction, not just a posting schedule.
